A PlaTFORM
FOR UPCOMING
MUSICIaNS
A PlaTFORM
FOR UPCOMING
MUSICIaNS
Empowering young musicians in Aotearoa through accessible and inclusive live music experiences.
At Ultraviolet, our mission is to provide a launch pad for young musicians by creating accessible, inclusive, and youth focused events. Through innovative programs and prioritising community, we provide emerging artists with the tools, audiences, and platforms they need to thrive. By redefining success beyond profit, Ultraviolet stands out by combining mentorship, accessibility, and community engagement to innovate live music for young people in Aotearoa.
Empowering young musicians in Aotearoa through accessible and inclusive live music experiences.
At Ultraviolet, our mission is to provide a launch pad for young musicians by creating accessible, inclusive, and youth focused events. Through innovative programs and prioritising community, we provide emerging artists with the tools, audiences, and platforms they need to thrive. By redefining success beyond profit, Ultraviolet stands out by combining mentorship, accessibility, and community engagement to innovate live music for young people in Aotearoa.
THE PROBLEM
Little Opportunities
Up-and-coming bands and musicians often face significant barriers in securing gigs and organising concerts, limiting their ability to develop their talents and build audiences.
Limited Accessibility
The current concert landscape often excludes younger audiences, with events either limited to 18+ venues or unsuitable and unsafe to underage attendees. This creates a gap in opportunities for teenagers to experience live music in a safe and engaging environment.
Unaffordable Ticket Prices
Rising ticket prices have made live music inaccessible to many, especially students and teenagers. The Audience Atlas Aotearoa 2020 summary said expense is the number 1 barrier preventing engagement in Aotearoa. This financial barrier results in youth missing opportunities to attend concerts and engage meaningfully with their communities.
OUR SOLUTION
Create Opportunities
We provide performance opportunities, mentorship, and workshops to nurture talent and support long-term career growth.
Accessible Concerts
Our events are designed to bridge the gap for underage audiences, creating safe, engaging, and affordable experiences. Practical considerations, such as all age venues, affordable ticketing and inclusive scheduling will make our concerts accessible to a wide audience.
Sustainable Funding Model
By leveraging brand partnerships, merchandise sales, and koha ticketing models, we can prioritise affordability whilst maintaining financial sustainability.
Scalable model
By utilising existing resources in early phases and building scalable infrastructure, we create a financially efficient model that allows us to grow sustainably, benefiting both artists and audiences at all stages along the way.
Why
What makes the name Ultraviolet special?
The name Ultraviolet represents pushing boundaries and making the impossible possible. Ultraviolet light exists at the edge of the visible spectrum, just beyond what we can see, much like the untapped potential of young musicians, waiting to be unlocked.
In nature, UV rays enhance and illuminate, bringing out a glow that might otherwise go unnoticed. Just as sunlight makes colours richer and old tungsten lights make performers pop on stage, Ultraviolet exists to help emerging musicians shine. By providing opportunities, mentorship, and a platform to grow, we aim to be the light that helps artists glow.
However, Ultraviolet is more than just a name. Its openness allows it to be shaped by the community. We are building something that resonates with youth, something they can see themselves in and feel excited to be part of. Ultraviolet isn’t just about music; it’s about creating a movement, a space where teenagers can connect, artists can push limits, and live events can be reimagined.
About The Founder
Ultraviolet was founded by Ephraim Frame, a passionate musician and event manager dedicated to empowering young artists in Aotearoa. A winner of Smokefreerockquest Nationals 2022, Tunes of Waikato and New Found Sound, and a finalist in Play It Strange and Peace Song, Ephraim has recorded at Roundhead, Parachute, and The Porch and has three years of experience in the events industry. With a proven track record in both performance and event management, he is committed to creating better opportunities for young musicians.
As an Arts Captain in high school, Ephraim witnessed firsthand how live music can transform students, building confidence, creativity, and community. This experience inspired Ultraviolet, an initiative designed to provide young musicians with performance opportunities, industry experience, and professional development. Now studying Performing Arts Management at Toi Whakaari: NZ National Drama School, he is refining his expertise and building the networks needed to bring Ultraviolet to life.
To Ephraim, Ultraviolet is about more than just concerts, it’s about fostering positive communities for youth, creating unforgettable events, and shaping the next generation of music professionals.
OUR GOALS
Opportunities
Provide young bands opportunities to perform, helping them gain valuable experience and audience exposure.
Events For Youth
Curate exhilarating events designed to captivate teenagers, whilst promoting whanaungatanga and tauwhirotanga.
Community Impact
Innovate the live event industry by emphasising community impact over profits.
OUR VALUES
Manaakitanga
Showing respect, hospitality, and care for artists and audiences:
Extending warmth and kindness, Manaakitanga is about ensuring artists and audiences feel valued and supported. It involves creating a nurturing environment where everyone’s contributions are respected and their well-being is prioritised.
Whanaungatanga
A sense of belonging
Whanaungatanga is about building connections and fostering a sense of belonging through shared experiences. For young musicians and audiences, this means creating opportunities to connect, grow, and learn alongside others in a meaningful way. We aim to build relationships that give rangtahi a community where they truly belong.
Kotahitanga
Collaboration and working in partnership:
Kotahitanga emphasises unity through collective efforts. By fostering open communication and mutual understanding, we seek to bring people together to achieve a shared vision. Through strong partnerships, we strive to craft meaningful events that inspire, connect, and leave a lasting impact on everyone involved.
Auahatanga
Innovation, creativity, and striving to improve
Auahatanga encourages pushing boundaries and exploring new ideas. It’s about embracing creativity to inspire and innovate while continuously seeking ways to refine and enhance one’s craft. By challenging norms and prioritising innovation, it nurtures an environment of growth and discovery.
WE BUiLD CONCERTS
SO BaNDS CaN FOCUS
ON MaKiNG MUSiC
WE BUiLD CONCERTS
SO BaNDS CaN FOCUS
ON MaKiNG MUSiC
Partner with us
Join us in creating unforgettable live music experiences for youth. Get in contact by using one of the methods below.
